Finding plant-based recipes? Easy. Dealing with the social, cultural, and emotional pressures of being vegan? That's the hard part. Motivated by a desire to eat more healthfully or live more ethically, many people choose veganism as a logical and sensible response to their concerns about animals, the environment, and their health. Yet, despite their positive intentions, they're often met with resistance from friends, family members, and society at large. These external factors can make veganism socially difficult and emotionally exhausting to sustain.